Use this guide if you have published a book, or are working towards one, and want a direct way to reach readers that does not depend on social media. You need an email address for your writing, a choice of newsletter service and something to offer new subscribers.
Step by step
Decide what readers get and how often
Write one line promising what subscribers receive, such as 'a monthly email with behind-the-scenes notes, a free short story and early news of new books'. Choose a frequency you can keep up, monthly is realistic for most authors, and put it in the sign-up text. A clear, kept promise matters more than a clever design.
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