Who is responsible for your data
The data controller for ABCDayZ.com is ABCDAYZ.COM LTD, a company registered in England and Wales under company number 17512479. Registered office: 1 Oriel Court, Didcot, Oxfordshire, OX11 8UG, United Kingdom. Contact: info@abcdayz.com.
What we collect and why
- Orders. When you buy, we store an order reference, the languages you chose, the SumUp checkout reference, the payment status and the date. We need this to give you access and to keep accounting records (contract and legal obligation).
- Payments. SumUp processes your card payment and any details you enter on its payment page, under its own privacy notice. We receive confirmation of the payment, not your full card number.
- Access cookie. After purchase we set one strictly necessary cookie that remembers your access so you do not need to log in. It is not used for advertising.
- Visit statistics and campaign attribution. We count page views and visitors using first-party statistics. We do not store your IP address; we keep only a daily scrambled code, the page visited, the referring website name, device type, campaign source and campaign labels such as UTM parameters, and whether an advertising click marker was present. If your browser sends a Do Not Track signal, we do not count the visit (legitimate interests). We do not store the full TikTok or Meta click identifier in these visit statistics.
- Emails. If you email us, we keep the conversation for as long as needed to help you.
- Server logs. Our hosting provider keeps standard technical logs to run and secure the website.
- Email list. If you subscribe, we store your email address, your language, the date and the consent you gave, and use them only to send you the prompts and occasional emails about the book (consent). We may use an email service provider such as Brevo to send these emails. You can unsubscribe at any time using the link in every email or by emailing us.
- Order attribution. When you start or complete a purchase, we may store the campaign source, UTM campaign details and referring website with the order so we can understand which campaign produced the sale. If you have accepted advertising cookies, an advertising click identifier such as TikTok ttclid or Meta fbclid may also be stored with that order for attribution. We do not use this information to make automated decisions about you.
- Meta Pixel and TikTok Pixel (only with your consent). If you click “Accept” in the cookie bar, our pages may load the Meta Pixel and TikTok Pixel. These advertising tools can set or read advertising cookies and tell Meta (Facebook and Instagram) and TikTok about actions such as page views, product views, starting checkout and completed purchases. We use them to measure advertising performance and improve campaign targeting (consent). If you click “Reject”, these advertising pixels are not loaded. You can change your choice at any time with “Cookie settings” at the bottom of every page.
- Purchase reporting from our server (only with your consent). If you have accepted advertising cookies, or you tick the optional box at checkout, our server tells Meta and TikTok about your completed purchase after SumUp confirms the payment. We send the order reference, the product, the price, the time of purchase, your IP address and browser type, and the advertising identifiers Meta and TikTok use to match the purchase to an advert (the Meta fbp and fbc cookies, the TikTok ttp cookie and the ttclid click identifier, where present). We do not send your name, email address or payment details. This lets us measure our adverts even if your browser blocks the pixels. We delete the IP address, browser type and these identifiers from the order once the purchase has been reported (consent). You can withdraw your consent at any time with “Cookie settings” at the bottom of every page; it then applies to future purchases.
- Guide membership. When you buy a membership we store the order reference, the chosen period, the dates of your access and, if you give it, your email address. A strictly necessary cookie (abc_sub) remembers your access on this device. We use this to provide the service you paid for (contract) and keep order records for as long as the law requires for tax.
What we do not do
We do not sell your data. Meta and TikTok advertising pixels and purchase reporting are used only if you accept them in the cookie bar or tick the optional box at checkout, and we do not send marketing emails unless you ask us to.
Who we share data with
SumUp (payments), our website hosting provider (Fasthosts), and, only when you consent to advertising measurement, Meta and TikTok. We may also disclose information where required to HMRC or other authorities. These providers process information under their own terms, legal duties or our service arrangements.
How long we keep it
Order records are kept for as long as you have access to the book and for as long as the law requires for tax and accounting records. Visit statistics are kept in daily totals.
Your rights
You can ask for a copy of your data, ask us to correct or delete it, object to certain uses, or ask us to restrict how we use it. Email us and we will reply within one month. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO).