Consumer Help guide

Check Black Friday deals are genuine

Work out whether a sale price is really a bargain, avoid hidden costs and buy only what you need during Black Friday and winter sales.

Estimated time: 20–40 minutesUpdated: 28 September 2026

Use this guide in the weeks before Black Friday, Cyber Monday and the January sales. Have a short list of things you genuinely need and a rough budget ready.

Step by step

  1. Write a needs list and budget

    List the items you actually need or have been planning to buy, with a maximum price for each. Set an overall spending limit that fits your budget. This stops countdown timers and "limited stock" messages pushing you into buying things you had not planned.

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